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Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
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Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
This guide shows you how to apply behavioral science to help your users achieve their goals using your product.
Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
Item #: 34013767

Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition

88% of respondents would recommend this to a friend

Item #: 34013767

XPF 4394

XPF 8944

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What Stands Out

Evidence-Based Strategies
Utilizes the latest research in psychology and behavioral economics to provide practical strategies that effectively influence behavior change in a variety of settings.
Comprehensive Frameworks
Offers a structured approach to understanding and applying behavioral principles, making it easier for professionals to implement successful interventions tailored to specific audiences.
Real-World Applications
Includes case studies and examples that showcase successful behavior change initiatives, demonstrating the practical impact of theoretical concepts in real-world scenarios.

Product Details

Explore and apply psychology and behavioral economics with the 2nd edition of 'Designing for Behavior Change'. Shop now at Ubuy French Polynesia for the best prices and global shipping.
  • Target Audience: Practitioners in product design, communication, and marketing, including interaction designers, user researchers, product managers, and behavioral scientists
  • Knowledge Requirements: Sufficient understanding of behavioral research and expertise in qualitative or quantitative data analysis and product design
  • Skills Development: Chapter 17 provides an in-depth overview of the skills needed for designing behaviorally effective products and communications, emphasizing the importance of leveraging existing expertise
  • Integration of Research, Data, and Product Expertise: Emphasizes the need for both behavioral science research and data analysis, as well as the importance of building enjoyable and user-friendly products
  • Importance of User-Centric Design: Highlights the significance of designing products that users enjoy using, with a focus on identifying user needs, frustrations, and creating intuitive and aesthetically appealing interfaces
  • Essential Ingredients for Behavior Change Design: Emphasizes the necessity of combining behavioral research, product design or marketing expertise, and data analysis for effective behavior change design
Publisher O'Reilly Media
Publication date July 21, 2020
Edition 2nd
Language English
Print length 382 pages
ISBN-10 1492056030
ISBN-13 978-1492056034
Item Weight 1.55 pounds (700 grams)
Dimensions 7.25 x 1 x 9.25 inches (18.4 x 2.5 x 23.5 cm)

Who Should Buy?

Suitable For
  • Behavioral Designers

    Ideal for professionals designing interventions to modify behaviors using principles from psychology and behavioral economics.

  • Marketing Specialists

    Helpful for marketers seeking to understand consumer behavior and improve engagement through behavioral insights and strategies.

  • Policy Makers

    Useful for those in government or NGOs focusing on creating policies aimed at promoting positive societal behavior changes.

Not Suitable For
  • Casual Readers

    Individuals looking for light reading or casual insights may find the content dense and heavily academic.

  • Beginner Students

    Novices in psychology or behavioral economics may struggle without prior knowledge of foundational concepts presented in the book.

  • Technical Experts

    Professionals focused on pure technical skills may find the interdisciplinary approach less relevant or applicable to their work.

Product Description

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Customer Questions & Answers

  • Question: What topics are covered in 'Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition'?

    Answer: This edition covers various essential topics such as the principles of behavioral economics, psychological insights into decision-making, and strategies for effectively influencing behavior through design. It explores how to create interventions that align with human behavior and the environmental context. This is particularly useful for professionals in fields like marketing, public policy, and health, providing practical frameworks for enhancing user engagement and promoting positive behavior changes.
  • Question: Who is the target audience for this book?

    Answer: The book is primarily targeted at entrepreneurs, UX designers, marketers, psychologists, and students in related fields. It serves as a valuable resource for anyone looking to understand how psychological principles can enhance product design and marketing strategies. For instance, a product manager can utilize these insights to tailor their approach, ensuring their designs are not only appealing but also effective in driving desired user behaviors.
  • Question: How does this book integrate psychology with design?

    Answer: The book emphasizes the integration of psychological theories with design practices to create interventions that resonate with users. It discusses various psychological models and how they can be leveraged to inform design decisions. By understanding user motivations and behaviors, designers can create more effective products and services. For example, a website designer can apply these principles to optimize navigation and encourage users to take desired actions.
  • Question: Are there any case studies included in the book?

    Answer: Yes, the book contains numerous case studies that illustrate real-world applications of concepts discussed. These case studies provide valuable insights into how various organizations have successfully implemented behavior change strategies. For instance, a public health initiative might showcase how behavioral design was used to increase vaccination rates in a community, providing practical examples that readers can learn from and apply in their own projects.
  • Question: What is the significance of behavioral economics in design?

    Answer: Behavioral economics plays a crucial role in design by offering insights into how people make decisions based on perceived value and choice architecture. The book outlines how understanding cognitive biases can inform design practices, helping professionals create more effective interventions. For example, in an app design, emphasizing certain features through strategic placement can lead to improved user interactions and satisfaction.
  • Question: Is this book suitable for beginners in behavioral design?

    Answer: Absolutely! 'Designing for Behavior Change' is written in an accessible manner, making it suitable for both beginners and experienced practitioners. It breaks down complex concepts into understandable sections, complemented by practical examples. A newcomer to the field can glean foundational knowledge while also finding advanced strategies to apply in future projects, thus enhancing their learning curve.
  • Question: How can I apply the concepts from this book in marketing?

    Answer: The concepts can be applied in marketing by understanding consumer behavior and creating targeted marketing strategies that resonate with your audience. By leveraging insights into decision-making processes and emotional triggers, marketers can craft messages and campaigns that effectively motivate action. For instance, a campaign designed with behavioral principles may utilize social proof to encourage consumers to choose a particular product over competitors.
  • Question: What makes this 2nd edition different from the first edition?

    Answer: The 2nd edition features updated research findings, expanded case studies, and enhanced design principles that reflect the latest trends in behavioral design. It includes new chapters that address contemporary challenges in digital behavior and the ever-evolving landscape of user engagement. This makes it a crucial read for professionals looking to stay ahead in the field of design and behavioral change, adapting strategies to fit current societal trends.
  • Question: Can this book help in designing public health campaigns?

    Answer: Yes, it provides valuable frameworks for designing effective public health campaigns by applying behavioral insights to influence community health behaviors. It addresses how to tailor messages and interventions to encourage positive actions such as vaccination or healthy eating habits. Public health officials can utilize these principles to create campaigns that significantly influence public behavior, thus improving health outcomes.
  • Question: Where can I buy Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition in French Polynesia?

    Answer: You can buy 'Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition' on Ubuy. This platform offers a seamless shopping experience along with a wide array of options ensuring you can easily find and purchase the book directly online, making it convenient and accessible.

Cognitive Behavioral Therapy Editorial Review

Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition is an invaluable resource for designers, business owners, and anyone looking to apply behavior psychology principles to their work. The book provides solid frameworks for applying behavior insights to design, especially product design. The book is well-organized and accompanied by a helpful DECIDE building process. The CREATE action funnel is well explained, offering a great approach to designing for behavior change. The author's contribution is not to reinvent the wheel but to provide practical frameworks that even experienced behaviorally-inspired designers will find useful.

Customer Reviews & Ratings

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Pros

  • Valuable resource
  • Well-organized
  • Accompanied by DECIDE building process
  • CREATE action funnel well explained
  • Provides solid frameworks for applying behavior insights to design
  • Practical

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XPF 4394

XPF 8944

Order now and get it around Wednesday, June 24

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Features & Benefits

  • Apply behavioral science to your product design
  • Identify target users and behaviors
  • Develop effective designs that are enjoyable to use
  • Measure your product’s impact
  • Pinpoint problems using behavioral and data science
  • Improve your product using research-supported strategies